Our Brand Story

Our Journey Since 2001

Elegold Jewelry has been a beacon of quality and style since its inception in 2001. For over two decades, we've proudly served the vibrant community of Kota Kinabalu, Sabah, with a singular mission – to be your trusted source for exquisite gold jewelry. Our vision is simple yet profound: to be forever yours, etched into your heart whenever you think of Gold Jewelry.

Our History

But our story runs deeper than our establishment date. It traces back to a time when Sabah was under British colonization in the early 20th century. It's a story of craftsmanship, heritage, and unwavering values.

Meet my grandfather, Chang Nyiuk Chung. From a tender age, he was drawn to the art of the Goldsmith, crafting pieces that gleamed with artistry. The Chang family held steadfast to values of trust, loyalty, and a deep reverence for God. These values became the bedrock of our business.

GrandPa Working On His GoldSmith and Prince Philp was watching with a smile on his face.

Passing Down The Legacy

As the legacy unfolded, it welcomed the founder's daughter, Mrs. Chang, into the world of gold. Elegold Jewelry is more than just a retail store; it's a vessel carrying forward Mr. Chang's craftsmanship, ensuring that handmade excellence endures.

Through the years, our commitment to excellence has remained unwavering. We've strived to provide not just jewelry but an experience rooted in trust and the finest craftsmanship.

Our story is a journey of heritage, artistry, and a relentless pursuit of perfection. Join us in this tale of gold that transcends time, and let Elegold Jewelry adorn your moments with elegance and grace.